The best product demo videos all have several things in common: Clarity, Production Value, Structure, Brand Awareness, and Audience Awareness.
Video marketing is never as simple as you think. Sure, showing how the way the product works and giving a proper product demonstration is key, but also factoring in lifestyle and value propositions are integral.
Product demo videos can be a powerful tool, when it is done right. When done wrong, they can destroy your chances at a sale or deal within seconds, trash your website or product page SEO with high bounce rates, and leave you with a hole in your pocket to show for it.
Brainiac Video Production guides you through all of the best practices when making a product demo video. best product demo videos The video must clearly communicate what the product is. As a demo, it should show how the product works, and its unique selling propositions (USPs). This involves more than showing the product in action. It requires explaining its benefits in relatable terms. The structure of information is one of the most important things in the era of skippable ads, swipeable social media, and impatient buyers. You must get straight to the point.
When surfing platforms like Amazon and Google shopping for consumer goods they will go straight down to the "related items" section if you don't grab them in seconds.
When on Product Hunt or surfing YouTube looking at demos for a new SAAS to add to their tech stack, they will not wait for you to get to the point. Make sure the buyer knows this product is for them and what the product is, literally, in the first five seconds or less. Lifestyle shots can be extremely helpful. A picture speaks a thousand words. Simply seeing someone who is the same age and "type" as the person likely to buy the product using the product, communicates large amounts of information.
What environment you show the product in is also helpful in creating an emotional connection with potential consumers. Show real-life scenarios of the product being used. This allows your potential buyers to envision themselves using it.